User Experience Researcher
Design a tool that will spark conversation about Portsmouth’s local issue
Sept 2022 | 1 Week Design Sprint
Two colleagues from Architecture and Interior Design
UX Research, supporting design
Our research pointed out that people do not correctly dispose of their undegradable products. In turn, a noticeable amount of rubbish ends up on the beaches of Portsmouth and then the sea.
I created a collaborative environment by:
Research methods such as “From Global to Local” and “Dark Side” helped achieve shared understanding within the team.
I synthesized the gathered qualitative data into a journey map of a product within the life of a person.
This helped us identify and develop the following hypothesis:
People rarely think about the packaging coming with the product when they shop.
On the third day of the design sprint, one of my teammates started creating a solution (infographic) not informed by any research.
I successfully persuaded my team to speak to actual people by pointing to the benefits:
We prepared questions to uncover people’s attitudes towards recycling and their experiences with it in Portsmouth.
I and another teammate of mine visited the city square and interviewed 10 people falling in the age group 25 – 34.
I mitigated bias by carefully considering each data point and deriving a meaningful summary.
4 participants | 2 short tasks
To elicit richer data we could have created an environment that would resemble the actual setting where a person would use our app (shop/ home).
At the final presentation, our app received very high interest. Several people expressed that they would see it becoming a useful part of their life.
Also, towards the end of the sprint, we should have conducted remote usability tests to gather quantitative data to understand and prove the usefulness of our solution on a bigger scale.
Doing research to validate the eCommerce version of a bookshop website.
Improving the User Experience of a Braille exhibition in Aspex gallery, Portsmouth.
Researching the impact of Generative Artificial Intelligence on Art and Design Higher Education.