User Experience Researcher
Design a tool that will promote audience engagement with Clarke Reynolds’ exhibition Journey By Dots at Aspex.
May – June 2022 | Part-time
Two colleagues from the animation and visual effects (VFX)
UX Research, supporting design
Team with a preference for an artistic approach over research.
A single large space, with the artist’s life story separated into three distinct parts.
I used the data from Aspex’s survey to identify our key target user.
~90% of the surveyed audience did not have disabilities
Meaning that individuals would not know braille, hindering their engagement with the exhibition.
Age group 25 – 44 is the largest audience segment for Aspex
This demographic segment is important because:
Experience Seekers and Trips and Treats are the main visitors
Their top priority is to have a great experience so Aspex has to make sure they engage with the exhibition.
Question: What it is like to experience the exhibition?
These factors limit most visitors to experience only the face value of the exhibition, leading to a quick dropout rate.
What are the available materials offered by the gallery?
Aspex Gallery hosted Family Saturday events that featured interactive workshops designed around the theme of the exhibition, catering to children aged 4-10 years old.
What are the most effective ways to learn Braille?
There are more efficient ways of presenting the Braille alphabet than the one used. This finding confirmed the discovery I made before.
Changed the mind of a stubborn team, leading to the design of a tool that has real application. Concrete contributions:
The project would have benefited from conducting usability testing within the gallery environment. Insights from the activity would allow us to make it a better fit for the environment and its purpose. But, due to staff changes that was not possible.
Doing research to validate the eCommerce version of a bookshop website.
Minimum viable product (app) result of a week-long design sprint.
Researching the impact of Generative Artificial Intelligence on Art and Design Higher Education.