User Experience Researcher
Design a transmedia experience that rallies people on urgent social cause where the voices of underrepresented groups are expressed
5 weeks | 02.02 – 09.03.2023
5 people | Cyrus (Xiyuan) Han, Mansi Chottani, Mila Tawil and Sushil Suresh
We should have also calculated the amount of available time realistically, taking into account our blocked time for meetings and workshops.
In retrospect, I realize that I should have taken a more proactive role in timekeeping for the whole project. Staying on track is essential because miscalculation of time can lead to significant strains on our resources or negatively impact the final outcome. While it’s important to be ambitious more important is to ensure that the project is executed effectively in professional world.
When I realized that the team was running low on tasks to work on, I utilized my expertise in managing human resources to address the situation. While I recognize that I can be demanding of both myself and others to make the most of our time together, I am mindful not to overdo it. Additionally, I provided motivation to certain team members to help them stay motivated as we approached the end of the project.
Content for the To-Do app
Campaign website development
We had planned to test our prototype outside with real people but our plans were ruined by the rain, as we did not want to risk damaging the expensive technology. Furthermore, we were not allowed to take some of the props outside LCC as they were not ours, leading us to question whether we actually needed that much technology in our piece and if we could achieve our goals with less.
We decided to test the prototype in the open spaces at LCC, but we didn’t receive any attention despite activating the trigger. However, observing how the desk worked in its intended environment provided us with valuable insights. For example, we realized that the trigger that makes a sound to grab people’s attention should continue until someone interacts with the desk, rather than requiring us to reset it every time.
I would give it mainly to two things:
This made me reflect on the importance of place scouting and knowing our target audience.
Visit the campaign website
In the amount of time, we had we pulled great turnover answering criteria of the brief quite successfully.
Stories we were communicating over each channel and transitioning between them could have benefited from more frequent testing with people, making the whole campaign more cohesive and finished.
We had the artefacts, the stories and the idea, but to me, our project lacked the exponential scalability which could come from some promotional strategy and more social media materials.
“Concept – very strong, design – not there yet“Dr. John Fass – Senior Lecturer at MA User Experience Design course at London College of Communication, UAL
We struck the perfect balance by avoiding the pitfalls of pity or patronizing language towards neurodivergent individuals while keeping the topic of neurodiversity open and positive in tone.
Read the full case study for the project!