SLAVI KALOFEROV
User Experience Researcher
Digital Learning Champion for London College of Communication
Jan – June 2023 | Part-time
120 hours for research
The purpose of this project was to identify opportunities for UAL to remain at the forefront of this changing landscape. By informing leadership and staff to allow them to respond on time to the disruptive technology for the benefit of the students.
Since the fall of 2022, the exponential expansion of Generative Artificial Intelligence has presented significant challenges to universities across the world.
The regulation of Generative Artificial Intelligence in universities still lacks a consensus, resulting in an uncertain landscape. Prevalent narratives around AI taking over jobs amplifies the uncertainty.
Research on the impact of Generative AI is still limited, with a primary focus on staff. Also, left unexplored is the question of how a student can use these tools in conjunction with each other for creative tasks.
How do Generative AI tools impact student teaching, learning and assessment in Art and Design Higher Education?
To answer my question and due to the initial stage of the field I aim to collect mainly qualitative data.
Conducted semi-structured interviews with 7 tutors from LCC.
I transcribed 5 of the interviews from handwritten notes while the other 2 I let AI transcribe them.
I did a thematic analysis of the collected data by coding it to identify themes and sub-themes.
NVivo, Microsoft Teams
I relied on my memory to expand the notes from the 5 interviews which might have altered the data despite my best effort not to.
I envisioned providing a range of Generative AI tools for the participants to use for their tasks in either of these scenarios:
Based on my judgement this approach would:
For studying the student side, a custom research tool, named “open lab (CoLab AI)” was developed
I strategically positioned posters on the notice boards in the areas of LCC with high foot traffic.
The website that the poster was pointing to did not provide more information than the one already displayed on the poster.
Due to technical problems with the web platform, the website was down in the days leading up to the event. As a solution, I had to recreate the website using Google Sites.
I should also have:
Doing research to validate the eCommerce version of a bookshop website.
Improving the User Experience of a Braille exhibition in Aspex gallery, Portsmouth.
Minimum viable product (app) result of a week-long design sprint.