SLAVI KALOFEROV
User Experience Researcher
Reaching Out Efforts
Workshop event
As requested by Romit, we planned a workshop involving people from the real world. He designed the activities, I made sure the event was advertised.
Our reaching-out efforts for participants
I emailed all London Cycling Campaign (LCC) Boroughs in London. I was responsible for communicating with interested volunteers, arranging times and providing information about the structure of our interviews.
Following our second attendance at the monthly meetings of LCC, I realised that this organization primarily focuses on policy-making, community engagement, and cycling advocacy.
Their goals do not match our project’s goals. Most participants were older than our target audience.
The low research participation is likely due to not offering participant reimbursement and the fact that our exploratory design may be hard for people to grasp.
Summary
We interviewed an additional 3 cyclists beyond those previously mentioned. However, despite our initial approach focusing on navigating the city and somatics, the responses echoed similar sentiments. We found ourselves consistently steered towards discussions on policy changes, lacking any potential creative directions that we had initially sought.